I have chosen to analyse a double page spread from the popular magazine ‘Kerrang’. The colours that have been used on this double page spread are very eye catchy and appealing to its intended audience the colour scheme is red, black and white. The colour scheme that has been used on this double page spread is very bold and daring as it’s making strong statements such as the colours red and black are used these two contrasting colours give off a strong statement from the band saying that we’re proud to be different as the colour red is very daring and eye catchy. However the colour white is also used for the main information that’s given in the magazine about the group this shows that this band may have a daring and wild side but can also have a calm side to them as well. At the top of the double page spread a quote has been taken out from the article and has been written in bold writing in red and white the red may imply to its audience the importance of what the band is saying to them and the significance it may have on their lives. The biggest image that has been used on this article may be of the lead singer of the band and a lot of attention has been given to him from the camera as the camera focuses on what he is wearing and how he is posing in the picture. There are also medium shot images of the rest of the band also used on this article however it doesn’t pay much attention to what their wearing and how their posing. This may explain the importance of the lead singer on the lives of the audience and the rest of the group in the band.
The colours used in this article are often concurrent to rock music and is the type of look most rock readers are likely to go for such as being dressed mostly in dark colours and have the hairstyle that the lead singer has. The audience may look up to the group in the article and use them as role models the band has a lot of power of the audience as they can influence them to do dress in a certain way or act in a certain way. The font that has been used on this article is bold and makes a strong statement showing the importance of the rock band in the audience’s lives. The bold headings grasp the reader’s attention. And the exclamation mark that has been used in the quotation that’s been taken out of the article “WE’RE BEING THE BEST MCR WE CAN BE!”Expresses the importance that’s already there and the capital letters also emphasizes and expresses the significance of what their saying. The magazine is portrayed at both males and females as the colours that are used in the article are not stereotypically one gendered type of colours showing that anyone into rock can read this magazine. Also female readers may read the magazine as they may be attracted to certain members from the group and Male readers may read the magazine for fashion purposes and see what the latest looks are.
As there is only one band used on this double page spread this illustrates the popularity of the band and that the magazine has a lot of faith in the band. Because they are a well known band they are likely to attract more readers to read the magazine increasing the magazines status and reputation as well as their own. The pictures that are used throughout the rest of the article are images of the rest of the band and how they are working through the stages in a recording studio showing that they work hard to get the recognition they have this may motivate the readers to work hard. However a medium shot is used of a member of the band performing their music this may imply that you don’t have to be the lead singer in order to gain respect and fame everyone in the band is as important and equal. This double page spread focuses mostly on the images of the magazine rather than the writing. The pictures used on this article show that the band take a lot of time trying to look good as it will take a while for them to get the ‘rock’ look they are trying to portray to their fans.
I believe that the main audience that are likely to read this magazine are people from the younger generation as more pictures are used than writing. This shows that younger people are more likely to focus on their looks than the older generation. The article is set in two columns making it easier for the reader to find the information they want from the article. At the top right hand side of the page the band is advertising their latest work, giving them as a band more promotion. They are also giving the magazine more advertising by informing the readers of their web address .The ‘World exclusive’ bit at the top of the page makes the reader feel important as no one else has had the opportunity to read this, you are even privileged as a reader to see it.
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